Upload an export
Findings from a file, in under a minute. No account access needed.
Download a report from Google Ads and drop it here. Search terms get priced for waste and negatives, placements for junk, change history for who changed what, campaigns for budget left on the table and what moved. CSV, TSV or Excel, up to 10 MB free. Raw files are deleted 30 days after processing; the findings stay.
Which export
- Search terms · Campaigns → Insights and reports → Search terms → Download
- Placements · Content → Where ads showed (or Placements) → Download
- Performance Max placements · Reports → Predefined reports → Other → Performance Max campaigns placement → Download
- Change history · Tools → Change history → set the date range (up to 2 years) → Download
- Campaigns · Campaigns → Columns → add the impression-share columns → Download
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What comes back
Findings with evidence, a confidence, and the reason each might be wrong. A dashboard of the numbers behind them, the individual rows behind those, and one spreadsheet with the lot. Nothing is ever written back to your Google Ads account.