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Terms of Service

Effective: May 26, 2026

These Terms of Service (“Terms”) govern your access to and use of the AttriSight website, applications, and related services (the “Service”) operated by AttriSight (“AttriSight”, “we”, “us”, or “our”). By accessing or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Eligibility and account

The Service is for business use only. By creating an account, you represent that you are at least 18 years old, that you are using the Service on behalf of a business or other organization, and that you have authority to bind that organization to these Terms. Personal email addresses (Gmail, Yahoo, and similar providers) are not eligible. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account.

2. Free beta service

The Service is currently offered as a free beta. Features, availability, pricing, performance, accuracy of insights, and continued operation of the Service may change, be suspended, or be discontinued at any time, with or without notice. We make no commitment to support, service levels, uptime, or any particular outcome. We may impose usage limits, account limits, rate limits, and other restrictions at our discretion.

3. Connecting your Google Ads account

The Service may read data from your Google Ads account either through Google's OAuth API (read-only scopes) or through a Google Ads Script that you install and run inside your own Google Ads account. By connecting, you authorize AttriSight to access, retrieve, store, process, and analyze that data for the purpose of providing the Service and improving it. You may revoke this access at any time through your Google Account settings or by disconnecting in the Service. Revocation does not affect data already processed.

The Service is read-only by default and does not edit your campaigns, change bids, add or remove keywords, or otherwise modify your Google Ads account unless you explicitly use a feature that does so and confirm the action.

4. Acceptable use

You agree that you will not, and will not permit any third party to:

  • Access or use the Service for any unlawful purpose or in violation of any applicable law, regulation, or third-party right;
  • Reverse engineer, decompile, disassemble, scrape, or attempt to derive the source code, models, or underlying ideas of the Service;
  • Use the Service to build a competing product or service, train machine learning models, or benchmark the Service for any competitive purpose;
  • Interfere with, disrupt, or impose unreasonable load on the Service, attempt to gain unauthorized access, or probe for vulnerabilities;
  • Use the Service to send spam, phishing, malware, or other unwanted communications;
  • Share, resell, sublicense, or grant access to the Service to anyone outside your organization without our prior written consent;
  • Misrepresent the source or accuracy of insights generated by the Service, or hold them out as endorsements by AttriSight.

5. Your data and license to us

As between you and AttriSight, you retain all rights to the data you submit, upload, or that we collect from your connected accounts on your behalf (“Customer Data”). You grant AttriSight a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, copy, process, transmit, display, and create derivative works from Customer Data solely as necessary to operate, secure, and improve the Service.

You acknowledge and agree that AttriSight may collect, generate, and use de-identified and aggregated data derived from Customer Data and Service usage (“Aggregated Data”) for any business purpose, including to improve the Service, generate benchmarks, train models, and produce industry reports. Aggregated Data does not identify you, your organization, or any individual.

You represent and warrant that you have all rights necessary to grant the licenses in this section and that the Customer Data does not infringe or violate any third-party right, including privacy, publicity, or intellectual property rights.

6. Intellectual property

AttriSight and its licensors retain all right, title, and interest in and to the Service, including all software, models, algorithms, content, designs, trademarks, logos, documentation, and improvements thereto. No rights are granted to you except as expressly set out in these Terms. Feedback, suggestions, and ideas you submit may be used by AttriSight without restriction and without compensation.

7. Third-party services

The Service integrates with or relies on third-party services, including Google Ads, search engine result page providers, AI Overview providers, email delivery providers, and cloud infrastructure providers. Your use of those services is governed by their terms and policies. AttriSight is not responsible for any third-party service, including any change to, suspension of, or termination of access to any third-party service.

8. Disclaimer of warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, AND ANY WARRANTY ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. WITHOUT LIMITING THE FOREGOING, ATTRISIGHT DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR THAT ANY DEFECTS WILL BE CORRECTED.

INSIGHTS, RECOMMENDATIONS, FORECASTS, BENCHMARKS, AND OTHER OUTPUTS GENERATED BY THE SERVICE ARE PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND DO NOT CONSTITUTE FINANCIAL, INVESTMENT, LEGAL, OR PROFESSIONAL ADVICE. YOU ARE SOLELY RESPONSIBLE FOR ANY DECISION OR ACTION YOU TAKE BASED ON THE OUTPUTS OF THE SERVICE.

9. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL ATTRISIGHT, ITS AFFILIATES, OR ITS LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, DATA, OR USE, ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE, WHETHER IN CONTRACT, TORT, STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT ATTRISIGHT HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

ATTRISIGHT'S TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (a) ONE HUNDRED U.S. DOLLARS (US$100) OR (b) THE TOTAL AMOUNTS YOU PAID TO ATTRISIGHT FOR THE SERVICE IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY. THESE LIMITATIONS APPLY EVEN IF ANY REMEDY FAILS OF ITS ESSENTIAL PURPOSE.

10. Indemnification

You agree to defend, indemnify, and hold harmless AttriSight and its affiliates, officers, directors, employees, and agents from and against any claims, demands, losses, liabilities, damages, costs, and expenses (including reasonable attorneys' fees) arising out of or related to (a) your access to or use of the Service, (b) your breach of these Terms, (c) your violation of any law or third-party right, or (d) any Customer Data you provide.

11. Suspension and termination

We may suspend, restrict, or terminate your access to the Service at any time, for any reason or no reason, with or without notice, including if we believe you have violated these Terms or pose a risk to AttriSight or other users. You may stop using the Service at any time. Upon termination, your right to use the Service ends immediately. Sections that by their nature should survive (including ownership, license grants of Aggregated Data, disclaimers, limitations of liability, indemnification, and dispute resolution) will survive termination.

12. Changes to the Service or these Terms

We may modify the Service or these Terms at any time. If we make a material change to these Terms, we will provide notice by posting an updated version on this page with a new effective date and, where reasonably practicable, by other means (such as email). Continued use of the Service after the effective date constitutes acceptance of the updated Terms. If you do not agree, you must stop using the Service.

13. Governing law and dispute resolution

These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict of laws principles. Any dispute, claim, or controversy arising out of or relating to these Terms or the Service will be brought exclusively in the state or federal courts located in Delaware, and you consent to the personal jurisdiction of those courts. You and AttriSight each waive any right to a jury trial. Any claim must be brought within one (1) year after the cause of action accrues, or it is permanently barred.

14. Miscellaneous

These Terms are the entire agreement between you and AttriSight regarding the Service and supersede any prior agreements. If any provision is held unenforceable, the remainder will remain in effect. Our failure to enforce any right is not a waiver. You may not assign these Terms without our prior written consent; we may assign these Terms freely. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship between you and AttriSight.

15. Contact

Questions about these Terms? Email team@attrisight.com.

See also our Privacy Policy.